Jinmee / 진미 is a brand new UK based Korean beauty brand helping you follow the K-beauty philosophy of skincare first. Bringing products to let you simplify your skincare routine while also getting the most out of the products you use. Taking inspiration from the owner, Karen Hong's own Korean heritage and the sheer focus on skincare. While the skincare industry is so vast with so many products aiming to help with any skincare problem, Jinmee wants to teach you that the application of your products is just as important as the product itself. They recently got in contact with me to work with them for the launch of the product I'm going to be speaking about today, which they have generously gifted to me.

Jinmee comes from the term best beauty, which I believe derives from the hanja 眞美 / true beauty. 

Today I'm super excited to share with you their first product the Hydrapuff, It's very common to use cotton pads along with your skincare, particularly when it comes to toner. But more often than not, you'll find these often quite thick pads can often soak up more product than it is actually applying to your skin. The Hydrapuff aims to reduce product waste (as much as 50%!) and be a multifunctional product. Not only letting you use it in place of cotton pads but easily being used as mini sheet masks to target specific areas with your skincare.





The pads come in a gorgeous box with splashes of bold watercolour, combining it with the brand's signature coral and a little rose gold. Simple but aesthetically appealing!



Each pad comes as a set of two, that can either be used as one on its own for swiping application of products or taken apart in half by tearing down the perforation line to make it two little parts of a sheet mask. You can use as many as needed to cover your face or target specific areas. For instance, suffer from redness in your cheeks? Use one pair of the Hydrapuff pads, soak it in a brightening serum, apply and leave for 5-10 minutes. You will only need a small amount of product for it to be fully moist.


They are incredibly thin compared to your average cotton pad, possibly about the same thickness as a sheet mask before any essence is added, if not a tiny bit on the thicker side.




I have only used these twice so far but am so far enjoying using them and I'm looking forward to trying out different products and DIY masks to make the most out of them and really amp up my skincare routine. I already have a few ideas in mind with what I'm going to use them for and you can bet I will be sharing them with you guys! If you have any ideas for things you think would work with this product, let me know and I can test it out for you!

The Hydrapuff is currently available on the Jinmee store retailing at £6.50 for 60 pairs and will launching in Topshop stores late October!

If you would like to learn more about the hydrapuff itself, be sure to check out their F.A.Q on the site to do so.

Will you be adding the Hydrapuff to your skincare collection?